Top Social Media Strategies for 2024

If there’s one thing for sure, nothing is certain. 

Social media continues to grow as an important marketing resource for all types of businesses. But keeping up-to-date with constant changing in platform popularity is crucial.

We look at how you can utilise these trends to build a social media strategy that you can rely on to bring in customers. 

Embrace Authenticity

88% of consumers say that authenticity is important in their choice of brands They are saying that authentic content is more important than polished contant. Customers are craving connection and want to see the people behind the brands. They want to know about company culture and employee stories with glimpses of life behind the scenes. 

Video Shorts Rule

Short-form video platforms like TikTok and Instagram Reels are growing in popularity at a dramatic rate. 80% of Internet users report that they watch online videos.

People love to snack on catchy videos that grab attention in seconds and use humour, tell stories or answer questions to keep viewers hooked for more. 

Create videos to attract customers to your brand and remember that they don’t need to be slick, just authentic.

Collaborate Rather Than Compete

Partner with influencers or even customers to create content (video, audio or text). Talk about their experiences or aspects of  your industry. This is a powerful way to foster trust and respect with your audience and it helps everyone involved. 

This type of user generated content leads to nearly a seven fold increase in conversion rate over simple branded content.

Be Platform Specific

One size definitely doesn’t fit all. Mobile users’ behaviour is not the same as desktop users’ – even if they’re the same person. 

It’s vital that you adjust your content to suit the target platform. Short and snappy is better for mobile: Instagram Stories, Polls,  X (Twitter) threads. Reports and absorbing content is better directed to desktop users. 

Conversion rates are three times higher on mobile than desktop when targeted properly.

Make AI Work for you

Artificial intelligence (AI) is making social media management smarter. Use AI tools to create compelling captions, analyze audience demographics, and suggest trending topics to stay keep your audience engaged.

AI can dramatically improve the level of personalisation on your content – even by as much as 75%.

Measure and Adapt

Nothing is static. You must analyse your effectiveness and constantly refine your tactics to suit. Keeping track of social media trends is time consuming but vital if you expect to use the platforms as part of your marketing. 

Sources

• Stackla Consumer Content Report 2022
• We Are Social & Hootsuite Digital 2023 Report
• Socialbakers State of Social Media Report 2022
• Shopify Mobile Commerce Report 2023
• McKinsey & Company, The State of Marketing in 2020: Personalized experiences at scale

What do you think? 

Contact us to discuss any of the aspects of this post. We’d love to hear from you.